Heritage, style, and a touch of sport. That’s the inspiration behind our new collaboration with Tretorn—two iconic Swedish brands united by a shared legacy of craftsmanship, elegance, and court-side cool.

Here, I’ve curated a selection of personal favorites from the capsule. A refined edit that blends timeless tennis aesthetics with modern tailoring, premium materials, and everyday versatility.

This is the Nylite—Tretorn’s masterpiece and a true icon in sneaker history. First launched in 1967 as the world’s original luxury tennis sneaker, it didn’t just dominate Wimbledon and the US Open—it became a symbol of understated style.

From Björn Borg’s signature swagger to Dustin Hoffman’s off-duty look in All the President’s Men, the Nylite has long stood for effortless cool. For this collaboration, we’ve reimagined it in premium chrome-free suede, finished with soft leather lining and dual-branded tongue labels from Eton and Tretorn.

Timeless. Versatile. Designed to elevate your off-court uniform.

Nothing captures effortless summer style like a pair of perfectly tailored chinos or relaxed-fit shorts. These pieces are inspired by tennis legend Bunny Austin, who made style history in the 1930s by becoming the first man to wear shorts at Wimbledon.

A Davis Cup winner and Wimbledon finalist, Austin was known for his progressive ideals and boundary-pushing wardrobe. These trousers and shorts follow suit—crafted from breathable Italian cotton stretch twill with a high pleated waist and an elegantly relaxed silhouette.

Designed to move with you—not against you.

Classic cable-knit meets modern craftsmanship in these refined knitwear pieces. Made in Italy from soft organic cotton, they nod to the 1920s and ’30s—when every well-dressed man owned a tennis vest.

The cable-knit sweater first emerged in the Edwardian era but became a true courtside staple in the interwar years. Worn by athletes and spectators alike, it symbolized both leisure and prestige.

We’ve updated the style with a contemporary fit and our exclusive Eton x Tretorn patch—bringing tradition into the now.

Vintage-inspired stripes meet modern tailoring in this standout shirt. Designed with a relaxed fit and a one-piece collar that naturally forms a soft roll, it strikes a perfect balance between smart and sporty.

The one-piece—or “camp” or “Hollywood”—collar rose to fame in mid-century menswear. With no collar band, it creates an easy curve that feels both polished and laid-back.

Wear it tucked, untucked, or layered—it’s made for flexibility and flair.

The Eton x Tretorn collection is about more than tennis—it’s a tribute to shared heritage, modern silhouettes, and Scandinavian simplicity.

Explore the full lineup and step into a story of timeless style, redefined for today.