Eton Brand Stores - Sweden

Eton’s new flagship on Birger Jarlsgatan—Stockholm’s premier fashion street—marks a bold new chapter for the brand. Surrounded by luxury boutiques and iconic restaurants and bars, the store reflects the city’s dynamic, contemporary style. Inside, you’ll find Eton’s latest retail concept and a curated edit of current collections alongside wardrobe essentials such as Signature shirting. A dedicated Custom Made bar offers personalized and made-to-measure shirts. With deep menswear expertise and a warm, service-first approach, the team delivers an elevated yet approachable experience.

Address: Birger Jarlsgatan 16, 114 34 Stockholm
Phone: +46 722196651
Mail: store.birgerjarlsgatan@etonshirts.com
Opening hours:
Monday: 10.00-19.00
Tuesday: 10.00-19.00
Wednesday: 10.00-19.00
Thursday: 10.00-19.00
Friday: 10.00-19.00
Saturday: 10.00-17.00
Sunday: 12.00-16.00

Located inside the iconic NK department store, our Stockholm shop-in-shop offers refined essentials for the modern professional. High visibility and a central location attract a loyal clientele—many who return regularly for wardrobe updates. Signature Twill shirts in white and blue are customer favorites, complemented by Eton’s Custom Made service that offers personalized and made-to-measure shirting. The sales team brings a mix of experience and energy, ensuring expert service with attention to detail, curiosity, and care.

Address: Hamngatan 18 – 20, 111 47 Stockholm
Phone: +46 766697849
Mail: store.nksthlm@etonshirts.com
Opening hours:
Monday: 10.00-19.00
Tuesday: 10.00-19.00
Wednesday: 10.00-19.00
Thursday: 10.00-19.00
Friday: 10.00-19.00
Saturday: 10.00-19.00
Sunday: 11.00-17.00

Address: Klarabergsgatan 50, 101 29 Stockholm
Phone: +46 725803270
Mail: shop.ahlenscitysthlm@etonshirts.com
Opening hours:
Monday: 10.00-20.00
Tuesday: 10.00-20.00
Wednesday: 10.00-20.00
Thursday: 10.00-20.00
Friday: 10.00-20.00
Saturday: 10.00-19.00
Sunday: 11.00-19.00

Located near Malmö Central Station in a historic building—home to the city’s first escalator—this store blends heritage with modern menswear. Just a short trip from Copenhagen, it welcomes both Swedish locals and Danish visitors alike. Large windows flood the space with natural light, creating an inviting setting for browsing business essentials during the week and patterned styles on the weekend. Our friendly, experienced team offers personalized service, including shirt steaming and hotel delivery. A true style hub in the heart of the city.

Address: Södergatan 20 211 34 Malmö
Phone: +46 40128630
Mail: store.sodergatan@etonshirts.com
Opening hours:
Monday: 10.00-18.30
Tuesday: 10.00-18.30
Wednesday: 10.00-18.30
Thursday: 10.00-18.30
Friday: 10.00-18.30
Saturday: 10.00-16.00
Sunday: 12.00-16.00

Location about 20 minutes south of Gothenburg, the Eton Outlet at the Hede Fashion Outlet, you’ll find premium menswear at a better price point—without sacrificing quality or service. Located in a bright, welcoming space surrounded by shops and cafés, it’s a go-to destination for business shirts, smart casual layers, and understated staples. The small, seasoned team offers friendly, knowledgeable guidance to help each customer find their perfect fit. For effortless style and great value, this is a standout stop on any visit to Hede Fashion Outlet.

Address: Kungsparksvägen 80, 434 39 Kungsbacka
Phone: +46 724543783
Mail: outlet.hede@etonshirts.com
Opening hours:
Monday: 10.00-19.00
Tuesday: 10.00-19.00
Wednesday: 10.00-19.00
Thursday: 10.00-19.00
Friday: 10.00-19.00
Saturday: 10.00-19.00
Sunday: 10.00-19.00

Eton Outlet delivers the Eton menswear experience—at Stockholm’s most popular outlet marketplace. Located just outside Stockholm, the store blends a relaxed atmosphere with attentive, knowledgeable service. A destination for customers seeking timeless staples and smart accessories. It’s a favorite for those building out their wardrobe with style and value in mind. Whether you're after office-ready classics or weekend layers, the Eton Outlet store offers sharp looks without compromise.

Address: Flyginfarten 4, Lokalnr 64, 177 38 Järfälla
Phone: +46 (0)8-36 15 50
Mail: outlet.barkarby@etonshirts.com
Opening hours:
Monday: 10.00-19.00
Tuesday: 10.00-19.00
Wednesday: 10.00-19.00
Thursday: 10.00-19.00
Friday: 10.00-19.00
Saturday: 10.00-19.00
Sunday: 10.00-19.00