Eton Brand Stores - United Kingdom

Set in the heart of Mayfair on a Georgian townhouse lined street, our London flagship store brings Eton’s retail concept to life. Herringbone parquet floors and clean, contemporary detailing reflect a balance of heritage and modernity. With a curated menswear assortment and a team known for personal service, it’s a destination for professionals, travelers, and discerning locals alike. Discover refined dress shirts, seasonal layers, and accessories—thoughtfully presented in one of London’s most storied fashion settings.

Address: 53 South Molton Street Mayfair, W1K 5SF London GB
Phone: +44 2075699075
Mail: store.southmoltonstreet@etonshirts.com
Opening hours:
Monday: 10.00-19.00
Tuesday: 10.00-19.00
Wednesday: 10.00-19.00
Thursday: 10.00-19.00
Friday: 10.00-19.00
Saturday: 10.00-18.00
Sunday: 12:00-17:00

A fixture in one of the world’s most renowned department stores, our Selfridges space brings modern menswear to life with a sharp aesthetic and standout service. For nearly 30 years, it has drawn local professionals and international visitors in search of quality, precision, and polish. Whether you're after a wardrobe refresh or dressing for a key event, our team is here to guide you—offering a curated selection of refined essentials that work across seasons and occasions.

Address: 400 Oxford Street, London W1A 1AB
Phone: +44 2077886209
Mail: store.oxfordstreet@etonshirts.com
Opening hours:
Monday: 10.00-22.00
Tuesday: 10.00-22.00
Wednesday: 10.00-22.00
Thursday: 10.00-22.00
Friday: 10.00-22.00
Saturday: 10.00-21.00
Sunday: 12:00-18:00