Skip to main content
  1. Shop
    1. New Arrivals
      1. Bestsellers
        1. All shirts
          1. All Shirts
            1. Dress Shirts
              1. Casual Shirts
                1. Evening Shirts
                  1. Custom Made Shirts
                    1. Exclusive Shirts
                    2. Wrinkle Resistant Shirts
                      1. Flannel Shirts
                        1. Custom Made
                          1. Knitwear
                            1. Jackets
                              1. Clothing
                                1. Polo Shirts
                                  1. Vests
                                    1. T-Shirts
                                    2. Accessories
                                      1. All Accessories
                                        1. Ties
                                          1. Bow Ties
                                            1. Pocket Squares
                                              1. Scarves
                                                1. Cufflinks
                                                2. Custom Made
                                                3. The Journal
                                                4. Explore
                                                  1. Signature Club
                                                    1. About Eton
                                                      1. About Eton
                                                        1. About Our Shirts
                                                          1. About Our Fabrics
                                                            1. About Our Collars
                                                              1. About Our Cuffs
                                                                1. About Our Accessories
                                                                2. Our Most Iconic Shirt
                                                                  1. Size Guide
                                                                    1. Care & Repair
                                                                      1. Quality Pledge
                                                                      • The Journal
                                                                      1. Home
                                                                      2. The Journal
                                                                      3. Guides
                                                                      4. How to Maintain Color
                                                                      stack of shirts on hangers

                                                                      How to Maintain Color

                                                                      Guides

                                                                      By: Ludvig Sandell
                                                                      2021/04/06 • 1 min

                                                                      Wash your Eton shirt with garments of similar colors. For a new, colored shirt, we recommend you wash them separately the first time to avoid color transfer.

                                                                      How Do I Keep My White Shirt White?

                                                                      Our recommendation is to wash your white shirt with only white garments. If you mix white with colored, the white will turn grey. Use a detergent for white clothes specifically. These contain oxygen, which serves as bleach and helps keep your white shirt looking fresh for longer.

                                                                      How Do I Keep My Dark Shirt Dark?

                                                                      Always wash your dark shirts with other dark garments. Do not use the same detergent for your colored and white clothes, since detergent for white fabrics has bleaching properties.

                                                                      How Do I Wash My Indigo Dyed Denim Shirt?

                                                                      When washing your denim shirt, be extra careful. Indigo is a potent dyestuff, and the color might transfer. Wash the shirt separately the first couple of times, and with dark or similar colors to avoid color transfer.

                                                                      Other stories

                                                                      1 / 4
                                                                      Still 2026-10-15 153513_1.4.2.T (1) (1).jpg

                                                                      It All Starts with the Hands

                                                                      Lifestyle
                                                                      2637x1315headerimage.avif

                                                                      Behind the Fabric: Filo di Scozia

                                                                      Guides
                                                                      2000x1000_VBC_Hero.jpg

                                                                      Behind the Fabric: Vitale Barberis Canonico Wool Flannel

                                                                      Lifestyle
                                                                      Hero1_-_Fall_Layering_Desktop__1_.jpg

                                                                      Fall Winter 2026 Collection: The Fall Wardrobe

                                                                      Lookbook

                                                                      Dress Smarter Every Day

                                                                      Thank you!
                                                                      Get style insights, first access to new collections, and exclusive collaborations straight to your inbox.

                                                                      Get in touch

                                                                      +46 10–500 60 10care@etonshirts.com
                                                                      • All Shirts
                                                                      • New Arrivals
                                                                      • Dress Shirts
                                                                      • Casual Shirts
                                                                      • Evening Shirts
                                                                      • Signature Club
                                                                      • Customer Service
                                                                      • Return Portal
                                                                      • FAQ
                                                                      • Media Bank
                                                                      • The Journal
                                                                      • About Eton
                                                                      • Quality Pledge
                                                                      • Brand Stores
                                                                      • Terms & Conditions
                                                                      • Privacy Policy
                                                                      • Accessibility
                                                                      • Cookie Policy
                                                                      • Sustainability
                                                                      • Career
                                                                      • Press

                                                                      Shop

                                                                      • All Shirts
                                                                      • New Arrivals
                                                                      • Dress Shirts
                                                                      • Casual Shirts
                                                                      • Evening Shirts

                                                                      Support

                                                                      • Signature Club
                                                                      • Customer Service
                                                                      • Return Portal
                                                                      • FAQ
                                                                      • Media Bank

                                                                      About Us

                                                                      • The Journal
                                                                      • About Eton
                                                                      • Quality Pledge
                                                                      • Brand Stores

                                                                      Legal & Compliance

                                                                      • Terms & Conditions
                                                                      • Privacy Policy
                                                                      • Accessibility
                                                                      • Cookie Policy

                                                                      Corporate

                                                                      • Sustainability
                                                                      • Career
                                                                      • Press
                                                                      • Free Delivery & 30 Days Return
                                                                      • Quality Pledge
                                                                      • Concierge service
                                                                      • Sustainability commitment
                                                                      • Free Delivery & 30 Days Return
                                                                      • Quality Pledge
                                                                      • Concierge service
                                                                      • Sustainability commitment
                                                                      • Free Delivery & 30 Days Return
                                                                      • Quality Pledge
                                                                      • Concierge service
                                                                      • Sustainability commitment

                                                                      © 2026 Eton - All rights reserved