Editorial Team:

The Royal Ascot is no ordinary race; it’s a British institution where sport meets style at the highest level.

Since its inception in 1711, the event has evolved into a gathering place for royalty, celebrities, and style-conscious guests from around the world. But it’s not just the racehorses that draw attention. The strict and tradition-rich dress codes — which ensure that every guest dresses for the occasion — help create a unique atmosphere of style.

This, combined with the excitement unfolding on the iconic racetrack, makes The Royal Ascot one of the most prestigious events in the international fashion calendar. That’s why we’re especially thrilled to present this year’s dress code guide for the event – created in collaboration with, and written by, Daniel Fletcher, Creative Director of The Royal Ascot.

Introduction: Dressing for Tradition with Creativity

Daniel Fletcher: One of the most frequently asked questions I receive in my role as Creative Director of Royal Ascot is about the dress code. It's a topic that fascinates many, perhaps because Royal Ascot is not only a prestigious sporting event but also a cornerstone of British fashion and tradition.

The dress code is an essential part of the occasion, reflecting its heritage, elegance, and formality. And while it may seem intimidating at first, I believe dressing for Royal Ascot can be a wonderfully creative and enjoyable process.

Start with the Shirt: The Foundation of Race Day Style

When it comes to curating a look for the races, I always begin with the base of any great outfit—the shirt. The right shirt can elevate a look, set the tone, and bring the whole ensemble together.

In partnership with Eton, a brand renowned for its craftsmanship and quality, I’ve selected my three favourite shirts. Each one has been carefully styled to reflect the dress codes of the three main enclosures at Royal Ascot.

Look One: The Royal Enclosure – Timeless Elegance

The first look I put together is the most formal, tailored specifically for the Royal
Enclosure. This area has the strictest dress requirements, and rightly so, given its
storied history and prestige.

For this, I chose the Signature Twill Shirt. The cutaway style is not only refined but also practical, as it accommodates a tie knot beautifully and keeps the overall appearance crisp and sharp. I’ve paired this shirt with a traditional morning suit, black leather dress shoes, and, of course, the iconic top hat.

It’s a timeless look that honours the tradition and elegance of Royal Ascot, while still allowing room for personal flair through accessories like a pocket square or tie pin.

Look Two: The Queen Anne & Village Enclosures – Relaxed Refinement

The second look is designed for the Queen Anne and Village Enclosures, where the dress code is still formal but offers a little more flexibility. Here, I opted for a softer style—a Striped Cotton TENCEL Lyocell Shirt in a lighter fabric and colour, paired with a silk tie.

The tie adds a touch of individuality while remaining within the boundaries of the dress code. It also has a practical benefit: when I’m nervously watching the final stretch of a race, waiting to see if my chosen horse pulls through, the tie helps disguise any signs of heat or tension.

This look strikes a balance between polished and relaxed, ideal for a stylish day out at the races.

Look Three: The Windsor Enclosure – Smart Summer Ease

Finally, for the Windsor Enclosure, which has the most relaxed dress code of the three, I’ve curated a smart-casual summer look. I chose a Linen Twill Resort Shirt—elegant, breathable, and effortlessly chic.

Linen is perfect for warmer days and creates an air of easy sophistication. Paired with the Chore Jacket, and perhaps a lightweight tailored trouser or chinos, this look is refined yet relaxed, in keeping with the atmosphere of the Windsor Enclosure.

Final Thoughts: Style with a Personal Touch

Each of these looks reflects my approach to dressing for Royal Ascot: start with a great shirt, build the outfit thoughtfully, and always allow space for a little personal expression.