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Taste defined. Style refined.

The Eton x Frantzén collaboration is a symphony of gastronomy and sartorial artistry — a testament to the power of individuality and crafted perfection. Experience a sartorial journey unlike any other through the lens of Michelin-starred Chef, Björn Frantzén.

björn frantzen x eton plate and him wearing eton shirt

“In every dish, I infuse a piece of my personality – a story that unfolds on the plate. Similarly, Eton breathes life into fabrics, creating Custom Made shirts that tell a unique tale with every stitch.” – Björn Frantzén

björn frantzen x eton

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eton x björn frantzén

As Björn Frantzén refines his dishes, Eton hones its shirts. Join us behind the seams as this culinary virtuoso shares his vision of the perfect shirt and savor the details through captivating imagery at every step.