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Maggie Gyllenhaal x Eton

Eton’s latest campaign poses a bold question — and finds its answer in Maggie Gyllenhaal.

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Eton x Maggie Gyllenhaal: Reimagining the Shirt

Maggie Gyllenhaal X Eton

Eton’s latest campaign poses a bold question — and finds its answer in Maggie Gyllenhaal. Award-winning actor and director, and now the brand’s first female ambassador, she redefines what an icon of menswear can mean when filtered through her own creative lens.

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The Journal

Style, Day After Day: A Week in Looks first text

Monday: The Power Mover

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Wednesday: The Midweek Maverick

Thursday: The After-hours Strategist

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Saturday: The Sartorial Flâneur

Sunday: The Style Proprietor

The Wrap-up

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Style, Day After Day: A Week in Looks

Seven men, seven moods, seven looks - each one styled with Eton’s Wardrobe Essentials and Fall Winter 2025.

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Style, Day After Day: A Week in Looks - Eton

Style Day After Day

Let’s be honest: life is kind of like a runway with a calendar. Monday isn’t just Monday, it’s the day you prove you’re still employed after the weekend. Wednesday isn’t midweek, it’s the style equivalent of “are we there yet?” And Sunday? That’s when you finally admit your loungewear needs an upgrade.

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Behind the Fabric: Vitale Barberis Canonico Wool Flannel

With more than 360 years of expertise, Vitale Barberis Canonico stands as a cornerstone of Italian textile heritage. 

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Vitale Barberis Canonico Wool Flannel - Eton

Behind the fabric

With more than 360 years of expertise, Vitale Barberis Canonico stands as a cornerstone of Italian textile heritage. For the debut of Eton’s Soft Jackets, we journeyed to the legendary Biella mill to uncover how one of the world’s most renowned wool flannels is created—from raw fiber to refined fabric.

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Fall/Winter Lookbook 2025

Fall Winter 2025 is about balance—polish without rigidity, comfort without compromise. 

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Fall Winter 2025 Collection - Eton

Fall/Winter 2025

Fall Winter 2025 is about balance—polish without rigidity, comfort without compromise. This season, Eton unites new soft tailoring, tactile shirting, and functional outerwear into a wardrobe built for the city, the countryside, and everywhere in between.

Fall Winter 2025 Collection: A Sartorial Evolution

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What to Wear for a Summer Regatta

Discover what to wear to a summer regatta with Eton’s curated style guide. From Gotland Runt to relaxed yacht club weekends, explore five refined looks.

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Summer Regatta | Men’s Sailing Style Guide | Eton

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Five regatta-ready outfits for men, from yacht club dinners to seaside lounging. Inspired by Gotland Runt and Scandinavian summer style, this guide helps you navigate the season in timeless elegance.

Eton’s Stylist in His Summer Edit Favorites

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Discover five timeless summer looks from Eton’s stylist Victor Rotting—styled in Florence and built to move through heat, light, and everyday elegance.

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Victor’s SS25 Summer Style Edit | Eton Shirts

Summer Edit

Eton’s stylist Victor Rotting shares his favorite looks for the season—five timeless outfits styled on the streets of Florence in our SS25 Summer Edit.

Who Wears It Best? We Challenged Our Retail Teams

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The Eton x Tretorn collection, styled by our retail teams in London, New York & Stockholm. A relaxed summer lookbook rooted in personal style.

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Eton x Tretorn

We asked our retail teams in London, New York, and Stockholm to style the Eton x Tretorn collection their way — through the lens of their city and their personal taste

Editorial Team:

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How to Dress for Royal Ascot: A Guide by Daniel Fletcher

Daniel Fletcher, Creative Director of Royal Ascot, shares his take on dressing for the races—three looks for three iconic enclosures.

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Royal Ascot - Daniel Fletcher

Creative Director of Royal Ascot, Daniel Fletcher, shares his guide to dressing for the races—with three looks inspired by the event's iconic enclosures.

How to wash linen

How to dry

Ironing or steaming

Storing your linen

Pro tips & Key highlights

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Linen: A care guide

With the right care, your linen garments will retain their elegance and durability for years to come.

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Linen: A care guide - Eton

Linen Care Guide

Linen, woven from the flax plant, is one of the oldest and most enduring natural materials in the world. Renowned for its breathability and natural luster, linen offers great comfort, especially in warmer climates.

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Step Up Your Game: Richard Andersson’s Favorites from the Eton x Tretorn Collection

Heritage, style, and a touch of sport. Collaboration with Tretorn—two iconic Swedish brands united by a legacy of elegance, craftsmanship, and court-side cool.

Eton x Tretorn:Favorites from the Eton x Tretorn Collection

Heritage, style, and a touch of sport. That’s the inspiration behind our new collaboration with Tretorn—two iconic Swedish brands united by a legacy of elegance, craftsmanship, and court-side cool.

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