New in: The Soft Jacket
Introducing the Soft Jacket—refined tailoring meets effortless layering. Crafted from luxurious Italian fabrics, it delivers a relaxed silhouette with unmistakable polish.
Maggie Gyllenhaal x Eton
Award-winning actor and director Maggie Gyllenhaal joins Eton as our first female brand ambassador. Seen through the lens of Custom Made, her campaign reframes the timeless shirt as a story of individuality and modern style.
Win Five Custom Made Shirts Worth Up to €2500
Become a member in our Signature Club for a chance to win five Custom Made shirts and a consultation with our stylist—each shirt personalized to your style, your fit, your way.
