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                                                                      4. Fall/Winter Lookbook 2024
                                                                      Fall/Winter Lookbook 2024

                                                                      FW24 Collection: A New Chapter in Sartorial Excellence

                                                                      Lookbook

                                                                      By: Eton
                                                                      2024/08/18 • 4 min

                                                                      At Eton, our commitment to exceptional craftsmanship and timeless elegance drives everything we do. This Fall/Winter 2024 season, we are thrilled to unveil a collection that not only elevates the sartorial landscape but also marks a new era for our brand. As we introduce our collection, we not only expand into the world of knitwear but also venture into new territory with the launch of The Eton Blazer—a testament to our commitment to evolving with the needs of the modern gentleman.

                                                                      This season, we present a collection that is a testament to the modern man. Inspired by the classic jet-setter lifestyle of the Riviera, our FW24 collection offers a seamless blend of luxury and functionality in updated styles and a rich color palette. Each piece is thoughtfully designed to cater to the contemporary gentleman, whether he’s navigating the boardroom or strolling through a chic coastal city.

                                                                      most iconic white shirt eton
                                                                      model in suit and shirt
                                                                      model in dress shirt in nice
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                                                                      model in striped shirt suit and tie
                                                                      model in striped shirt suit and tie
                                                                      model in green shirt suit and tie

                                                                      The Art of Layering and Luxe Fabrics

                                                                      One of the standout features of our FW24 collection is our approach to layering. We introduce luxurious layers, from overshirts crafted in the finest cashmere and wool blends to padded vests that are designed to style throughout the season. These pieces are not just about keeping the cold at bay; they are about elevating your everyday style. Our padded vests, available in both soft felted wool and sleek poly weave, are a first for Eton, marking a bold step forward in our exploration of outerwear. With Comfortemp® insulation, these vests epitomize modern elegance, ensuring that you are prepared for any weather with style.

                                                                      But the true highlight of this collection is our foray into knitwear—a natural progression that feels both innovative and inevitable. Crafted in Italy, our knitwear selection is an ode to timeless elegance. We offer two classic styles: the crew neck and the polo collar, both made from ultra-fine Merino wool. This knitwear not only offers a luxurious touch but also promises the kind of comfort you have come to expect from Eton. From the selection of Zegna Baruffa and Tollegno Merino wool to the finishing touches like Mother-of-Pearl buttons, each piece is a masterpiece of craftsmanship.

                                                                      layering vest and cap eton
                                                                      layering vest and cap eton
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                                                                      layering vest shirt and cap model
                                                                      layering vest and shirt model
                                                                      layering vest shirt and cap model close up
                                                                      model at beach layered outfit
                                                                      model at beach layered outfit
                                                                      model at beach layered outfit

                                                                      Sartorial with a Sustainable Edge

                                                                      As with all our offerings, the FW24 collection is underpinned by our commitment to quality and sustainability. The expansion of organic Supima cotton and the introduction to our innovative Eton Recycled Yarn shirt demonstrates our dedication to luxury with circularity in mind. The recycled yarn, a blend of organic cotton and production waste, highlights our forward-thinking approach to fashion—a nod to the future while maintaining a deep respect for our sartorial heritage.

                                                                      model at fountain shirt and suit

                                                                      A New Era of Timeless Elegance

                                                                      Our FW24 collection also pays homage to our legacy of exquisite prints and patterns. Each season, our in-house design team conceives exclusive prints that are as much works of art as they are elements of fashion. This season’s offerings range from detailed allover prints to handpainted designs, each adding a unique character to the collection.

                                                                      This collection is more than just a seasonal offering; it is a celebration of our evolution. By expanding into knitwear, innovative materials and the debut of The Eton Blazer Eton's FW24, we continue to redefine what it means to be a leader in luxury menswear. As the cold months approach, our FW24 collection provides the modern gentleman with everything he needs to stay warm, stylish, and effortlessly elegant.

                                                                      In this new chapter, we prove that while trends may come and go, true style is eternal. Our FW24 collection is a testament to this philosophy, offering pieces that are as timeless as they are contemporary, as luxurious as they are practical. For those who demand the very best, our latest collection is not just a wardrobe update—it is an invitation to experience the pinnacle of sartorial excellence.

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                                                                      model in blue shirt with contrasting details
                                                                      model in paisley shirt
                                                                      model in dark suit and shirt
                                                                      model at beach in tuxedo

                                                                      News: Knitwear

                                                                      This luxurious assortment departs from our traditional lineup with the addition of exquisite fine knit sweaters. This innovation brings forth an exciting new dimension, promising a blend of cozy comfort and timeless elegance. Available in crew neck and polo collar styles.

                                                                      navy knitted sweater on model
                                                                      navy knitted sweater on model

                                                                      Other stories

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                                                                      Behind the Fabric: Filo di Scozia

                                                                      Guides
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                                                                      Behind the Fabric: Vitale Barberis Canonico Wool Flannel

                                                                      Lifestyle
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                                                                      Fall Winter 2026 Collection: The Fall Wardrobe

                                                                      Lookbook
                                                                      stylists-guide-hero-desktop.jpg

                                                                      A Stylist´s Guide to Fall

                                                                      Guides

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