Spring/Summer 2024

An Artful Wonderlust

Discover a season of reinvention, as Eton redefines the boundaries between formality and leisure. Our Spring/Summer 2024 collection embodies a journey of sartorial discovery, inspired by the emergence of the sun from winter's grasp and the fluidity of modern life. It mirrors the spirit of travel and an on-the-go lifestyles. Each piece is crafted with a promise of unparalleled quality and a nod to the effortless elegance that marks the Eton man. The voyage begins with a business-focused start to the season, showcasing is range of classic dress shirts crafted-to-perfection from Organic Supima Cotton twill, a rare two-ply cotton grown exclusively in the American Southwest. Featuring precision 2mm stitching and mother of pearl buttons, the selection exudes refined elegance in a fresh spring palette of colors.

“Designed for the rhythm of modern life, each piece in the Spring/Summer '24 collection exudes an air of elegance and ease.”

– Nicoletta Grazioli, Design Manager at Eton.

Shift seamlessly from business in the boardroom to poolside relaxation.

Bathed in the golden hues of the Mediterranean sunlight, this season's shoot pays homage to the timeless allure of Art Deco architecture, evoking the glamour of a bygone era. The sharp lines and curves of the backdrop accentuate the collection's modern silhouettes, while the vibrant fruit prints on the shirts echo the zest of summer — a motif carried playfully onto our swim trunks, bringing a sense of cohesion and spirit to the line. As the day lingers into the warm evenings, the collection transitions seamlessly into the realm of formalwear. The crisp formal shirts, perfect for the upcoming wedding season, offer a sartorial elegance that's both contemporary and timeless. The Eton man, whether he's strolling along a sun-drenched promenade or standing at the altar, is the epitome of understated sophistication.