The New Eton

We’ve crafted premium shirts since 1928. But times change and so do men. In the spirit of the modern gentleman – whoever he is and whoever he wants to be – we’ve renewed ourselves so that we can dress him in the finest of shirts and accessories, every day.

Wardrobe Staple: Denim

The denim shirt is one of our most popular styles. For spring we’ve added new washes and fabrics such as our lightweight indigo - a smart and versatile take on a classic staple.

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Closet No 3

You can never be too dressed up for a party. The modern dandy flawlessly blends timeless details and sharp tailoring for a look that proves there has never been a better time to RSVP to that party.

The Finishing Touches

Accent your suit’s breast pocket with our stylish pocket squares. Choose from timeless patterns such as dots and paisley or go with our innovative prints.

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Closet No 6

Green Ribbon in a new way. This is rock’n’roll dressed up – all presented by skateboard legend Ali Boulala.

Latest Arrivals

Upgrade your spring wardrobe with our latest shirts and accessories arrivals - from seasonal must-haves to wardrobe essentials.

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