RETHINK CASUAL

We don’t take casual shirts casually. Discover a range of
superior quality shirts, designed and made by experts.
Shirts that feel as good as they look.

MOST POPULAR

NEW PIQUÉ POLO SHIRTS

There’s nothing casual about dressing casual.
Stand out in one of Eton’s luxe polo piqué,
with a new melange effect.

ACCESSORIES

Details make all the difference.
Our accessory collection includes timeless
business ties classic silk pocket squares

NEW PRINTED SHIRTS

The one thing you need for your style
to make a statement: an Eton printed shirt.
Explore the new season patterns and prints.

ETON SHIRTS MEAN BUSINESS

The Eton Business collection holds all our brand values –
Swedish craftsmanship, premium quality,
creative innovation and diversity in style.

FINDING THE PERFECT SHIRT


A guide through our shirt categories

Finding the right Eton shirt is all about finding the right line for your personality, your style preferences —and finding the right shirt for the right occasion.