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More styles added

We have added even more key styles to the
summer sale— from classic blue and white, to
checks, stripes and prints. Because there is no
such thing as too much of a good thing.

MOST POPULAR

TENNIS STYLE

A sport that has developed its own occasion-based dress code
must have a special place in the hearts of menswear aficionados.
Get your timeless, tennis-inspired summer styles at Eton.

Serve it. Smash it. Win it.

ETON POLO PIQUÉ

Discover a new take on the ultimate sports-inspired classic.
Featuring our renowned Eton collar and brand new
super refined piqué, this luxe casual shirt
looks as sharp as they come.

ACCESSORIES

Update your style with Eton’s elegant menswear
accessories that make all the difference.

ETON SHIRTS MEAN BUSINESS

The Eton Business collection holds all our brand values –
Swedish craftsmanship, premium quality,
creative innovation and diversity in style.

FINDING THE PERFECT SHIRT


A guide through our shirt categories

Finding the right Eton shirt is all about finding the right line for your personality, your style preferences —and finding the right shirt for the right occasion.