The New Eton


We’ve crafted premium shirts since 1928. But times change and so do men. In the spirit of the modern gentleman – whoever he is and whoever he wants to be – we’ve renewed ourselves so that we can dress him in the finest of shirts and accessories, every day.

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Wardrobe Staple: Denim

The denim shirt is one of our most popular styles. For spring we’ve added new washes and fabrics such as our lightweight indigo - a smart and versatile take on a classic staple.

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Closet No 3

You can never be too dressed up for a party. The modern dandy flawlessly blends timeless details and sharp tailoring for a look that proves there has never been a better time to RSVP to that party.

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The Finishing Touches

Accent your suit’s breast pocket with our stylish pocket squares. Choose from timeless patterns such as dots and paisley or go with our innovative prints.

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Closet No 6

Green Ribbon in a new way. This is rock’n’roll dressed up – all presented by skateboard legend Ali Boulala.

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Latest Arrivals

Upgrade your spring wardrobe with our latest shirts and accessories arrivals - from seasonal must-haves to wardrobe essentials.

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