Cuff, turn up short sleeve

Cuff, folded short sleeve

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Collar, extreme cut away

Collar, pointed pin

Single Cuff Icon

Cuff, low single

Collar, long pointed

Collar, high cut away

Collar, moderate cut away 1mm

Collar, evening wing

Collar, Wide Spread Rounded

Collar, tab

Collar, rounded pin

Collar, rounded

Collar, pointed

Collar, moderate cut away

Collar, button under

Collar, button down

Collar, band

Cuff, rounded single

Cuff, rounded french

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Cuff, double

Collar, traditional wing

With Pocket Front Icon

No Pocket Front Icon

left cuff

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Cuff, single white tie

Collar, resort

Regular Icon

No Monogram Icon

left navy

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Green Thread Icon

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Collar, extreme high cut away

Burgundy

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Free shipping is always included in all purchases. We will work with one of our logistics partners to deliver directly to the address you provide.

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Free home delivery

We always include a pre-printed return slip in all our deliveries. If there is something wrong with your product, it’s easy to return. 

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60 days free returns

We do our best to ensure the highest possible quality in everything we do. However, if you’re not satisfied, we always offer a 60-day satisfaction guarantee.

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Satisfaction guarantee

Once upon a time...

The Foundations of The Finance Bro IMAGE and text

Executive Suite (1954)

The Solid Gold Cadillac (1956)

The Wheeler Dealers (1963)

The Birth of the Finance Bro: The Greed Decades (1980s–1990s)  IMAGE and text

Wall Street (1987) 

Family Ties (1982–1989)  

The Fall and Reinvention: 2000s–2010s HEADER text

American Psycho (2000) 

Boiler Room (2000)  

Margin Call (2011)

The Wolf of Wall Street (2013) - debauchery SLIDER IMAGES

The Wolf of Wall Street (2013) - debauchery TEXT

The Big Short (2015)   

The Apprentice (2004–2017) 

Billions (2016–2023)

Crypto, Casual, and Quiet Luxury: Reinventing the Finance Bro (2020s) HEADER text

Succession (2018–2023) SLIDER

Succession (2018–2023) TEXT

Super Pumped (2022) 

Industry (HBO, 2020–)  

From Bro to Pro:  The Evolution of the Finance Bro FINAL text

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Finance Bro

Dollars, Deals, and Dicaprio: The Rise and Reinvention of the Finance Bro on Screen

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Finance Bro Outfits - Clothing Essentials for the Look

Once upon a time, the finance bro was king—swaggering into corner offices in power suits, wielding overconfidence like the tickertape funning across the Morgan Stanely in Times Square Building during a bull market and dropping terms like “arbitrage” into conversations at banal cocktail parties. 

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What’s a Classic Black Tie Outfit for Men?

The Tuxedo or Dinner Jacket

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The tuxedo shirt

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When to wear black tie attire

Black Tie Attire

Header + CTA + Text [Dress Code Black Tie]

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Dress Code Black Tie

Delve into the rich history of the black tie attire. Discover its elegance, essential components, and the ideal occasions to showcase it.

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Black Tie Attire: Guide to black tie dress code for men

Dress code black tie

For ages, black tie attire has embodied elegance and sophistication. Evolving from its 19th-century roots, it has matured into a symbol of refined formality at exceptional gatherings. 

Dress Code: Black Tie

1. Single Breasted Jacket:

2. Double Breasted Tuxedo:

3. Wing Collar Elegance:

4. Cream White Dinner Jacket:

5. Grand Finale in Black Velvet:

CTA evening

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Tuxedo Shirt Guide

Step into sophistication with our latest episode of 'Sartorial Tutorials'—the 'Tuxedo Shirt Guide.

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Tuxedo Shirt Guide Eton

Step into sophistication with our latest episode of 'Sartorial Tutorials'—the 'Tuxedo Shirt Guide.' Richard Andersson, our Creative Lead takes the reins, walking you through the key steps to discover the ideal shirt to elevate your tuxedo ensemble.

Half Windsor Knot Step-by-step intro

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How to Tie a Half Windsor Knot

Follow Eton’s step-by-step guide on how to master the Half Windsor Knot. It’s a medium-sized knot, perfect for dates, family gatherings or everyday office wear.

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How to Tie a Half Windsor Knot - Step by Step Guide - Eton

Learn how to tie a Half Windsor in a quick and easy step-by-step guide. The Half Windsor knot is one of the most versatile knots and can be worn almost everywhere. It is medium-sized and excellent for ties with a thicker fabric.

Step 1. Begin by holding the wide end of the tie on the right and the small end on the left. The small end should be just above your belly button. 

Step 2. Then place the wide end across the small end, to the left.

Step 3. Bring the wide end under the small end and then go across to the right.

Step 4. Then pull it up to the center, toward the neck loop.

Step 5. Pull the wide end through the neck loop and across to the left.

Step 6. Bring it over the front, and then over on the right.

Step 7. While it’s still underneath, pull the wide end up into the neck loop. 

Step 9. Finally, to tighten the knot, pull down on the wide end. Pull the knot and adjust to your liking.

how to dress for a wedding

Featured Products

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How to Dress for a Wedding

Wedding season is fast approaching, and as the invitations start to arrive.

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Wedding season is fast approaching, and as the invitations start to arrive, you will probably have some questions about how to master wedding attire for men with both elegance and style. It’s perfectly natural to want to get it right, since weddings are such significant events for those involved. 

Wedding Attire for Men

Business casual

Look 1: The Classic Business Casual

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Look 2: Smart Knits

Look 3: Elegant Layers

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Final Thoughts

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Business Casual Made Easy

Business casual. A dress code that should be effortless—but, let’s be honest, often isn’t. 

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Business Casual Made Easy - Eton

Business Casual

Business casual. A dress code that should be effortless—but, let’s be honest, often isn’t. The challenge? Striking that perfect balance between sharp and relaxed, formal and comfortable. That’s exactly why we put together this guide: three foolproof business casual outfits that make dressing well easy. But we’re not just showing you what to wear—we’re giving you key styling rules to follow, so you can master business casual with confidence. Let’s get into it.

Trends come and go

Look 1: Black & Camel—A Modern Classic

Look 2: The Return of Power Dressing

Look 3: Functional Fabrics & Layering

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What We'll Be Wearing in 2025

Trends come and go, but true style is about knowing what works and adapting it to the times. 

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Style of 25

Trends come and go, but true style is about knowing what works and adapting it to the times. For 2025, we’re focusing on a mix of timeless elegance and modern functionality. Three key looks define our approach to dressing next year—each built on a solid foundation of color coordination, fabric choices, and styling principles. Let’s break them down.

Spring Summer 2025 Collection: A Season of Fresh Versatility

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Lookbook spring/summer 25

Eton’s Spring Summer 2025 collection captures the essence of sartorial versatility reimagined for the modern world. 

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Spring Summer 2025 Collection - Eton

Spring/Summer Lookbook 2025

Eton’s Spring Summer 2025 collection redefines modern sartorial style, blending timeless elegance with a contemporary edge.

How to Dress for an Interview

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Discover interview success with the perfect outfit. Explore three attire options for different settings, and learn which ensemble suits each environment. 

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Discover the secrets to dressing appropriately for job interviews and impressing your potential employers. Learn about different outfit options and how to choose the perfect attire for various interview settings.

Exploring Stockholm: Your Insider’s Guide

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etonbrandstore

The Stockholm Guide

Stockholm, a city of timeless elegance, charming neighborhoods, and culinary delights, invites you to discover its soul through art, nature, and a touch of…

A Postcard From Stockholm

Stockholm

Stockholm, a city of timeless elegance, charming neighborhoods, and culinary delights, invites you to discover its soul through art, nature, and a touch of Scandinavian minimalism. Let us take you on an unforgettable journey through the Swedish capital, where modern luxury meets historic charm.

Guides24

A Postcard From Stockholm

How to tie a scarf: Essential Knots for Every Occasion

Caring for Your Knitwear

A Postcard From New York

Shop by Fit: Find Your Perfect Eton Shirt

Exploring Organic Supima Cotton

The Hand Painted Paisley Print

How to Fold a Pocket Square

Invented by Nature, Elevated by Eton – The Merino Wool Shirt

How to Wash Your Shirt

Dress Code: White Tie

How to Tie a Four in Hand Knot

How To Tie a Windsor Knot

Giza 45 – The Queen of Cotton

How to Tie a Half Windsor Knot

How to Tie a Bow Tie Easily

How to Iron a Shirt

How to Tie a Tie

Summer in Florence

A New Store Experience

Dry Cleaning

How to Maintain Color

How to Remove Stains

How to Clean your jewelry

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